The Super Bowl, like football itself, has turned into one of the greatest American pastimes. Some people would even go as far as calling it a national holiday. I love football just as much as the next person, but do I really think the Super Bowl should be a national holiday? Of course not.
Super Bowl XLVIII proved to be one of the most boring Super Bowls to date. However, despite the blow out score and the seriousness of the ads, the Super Bowl still managed to bring in 111.5 million viewers.
You are probably asking yourself, if I am not a die hard fan of one of the teams playing, then why would I be one of the 111.5 viewers that watched? It may be because you enjoy a little healthy competition. Maybe you did not want to miss out on what everyone would be talking about for the next few days at work or school. Or maybe, just maybe, you view the Super Bowl for what it really is.
The Super Bowl is a night that brings people together. It gives avid sports fans a night to see their teams reign victoriously or fail miserably. It gives mass communication majors an opportunity to join an online community of conversation. This year it gave America a night full of something to celebrate.
The most transparent theme during the 2014 Super Bowl was America. Many companies opted out of the usual humorous filled ads and instead chose to honor worthy causes or spread important messages.
In a day when we are inundated with what seems like pointless and petty information, it was a nice change of pace to see information with meaning. There was no sign of the America that is strewn with Kardashian and housewives of Atlanta wannabes. Instead we saw America the Beautiful. Pure, land of the free and home of the brave.
Why was this so successful? Because people love to see the home team win. Sure, if you are a Broncos fan then your home team did not win. However, the ads showed America winning. At the end of the day, isn’t that the most important thing?
Super Bowl XLVIII proved to be one of the most boring Super Bowls to date. However, despite the blow out score and the seriousness of the ads, the Super Bowl still managed to bring in 111.5 million viewers.
You are probably asking yourself, if I am not a die hard fan of one of the teams playing, then why would I be one of the 111.5 viewers that watched? It may be because you enjoy a little healthy competition. Maybe you did not want to miss out on what everyone would be talking about for the next few days at work or school. Or maybe, just maybe, you view the Super Bowl for what it really is.
The Super Bowl is a night that brings people together. It gives avid sports fans a night to see their teams reign victoriously or fail miserably. It gives mass communication majors an opportunity to join an online community of conversation. This year it gave America a night full of something to celebrate.
The most transparent theme during the 2014 Super Bowl was America. Many companies opted out of the usual humorous filled ads and instead chose to honor worthy causes or spread important messages.
In a day when we are inundated with what seems like pointless and petty information, it was a nice change of pace to see information with meaning. There was no sign of the America that is strewn with Kardashian and housewives of Atlanta wannabes. Instead we saw America the Beautiful. Pure, land of the free and home of the brave.
Why was this so successful? Because people love to see the home team win. Sure, if you are a Broncos fan then your home team did not win. However, the ads showed America winning. At the end of the day, isn’t that the most important thing?